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Tourism approves rodeo grant request
by Lee Ann Story
Feb 21, 2017 | 1410 views | 0 0 comments | 45 45 recommendations | email to a friend | print
Strap on some spurs and get ready for action as the rodeo is coming to town and tourism has agreed to assist with an advertising grant.

The Corinth Area Convention and Visitors Bureau Tourism Board of Directors approved $2,000 in advertising assistance with potentially $3,000 more, dependent on the number of rodeo-related hotel rooms used.

The initial $2,000 grant was approved by the board after a presentation by J.C. Kitaif, Event Director of the Professional Rodeo Cowboys Association (PRCA) for the North Mississippi PRCA Rodeo event scheduled to take place at the Crossroads Arena on March 24-25.

During his presentation requesting $5,000 in advertising funds, Kitaif pointed out that the upcoming rodeo is the first PRCA sanctioned event in the area since 2005.

“We’re the NASCAR of the rodeo business. This [the rodeo show] is what you see in Las Vegas,” said Kitaif. “It is a big undertaking to bring a show of that size.”

He pointed out that he has an aggressive multi-media advertising schedule planned, which is a necessity for an event his production’s caliber.

The board approved $2,000, with an additional $3,000 incentive dependent on rodeo-related hotel room usage. Tourism will give the event $50 for every motel room booked for the rodeo.

• CACVB Executive Director Christy Burns advised that the monitor, and hardware to go over it, have been ordered for the Shiloh Kiosk. The kiosk will include an interactive touch-screen pad and will be located at the Shiloh National Military Park Visitors Center.

The equipment can assist Shiloh visitors in locating historic areas nearby, which will help lead historic tourism to Corinth. The cost of the kiosk is being shared by CACVB and Hardin County Tourism. Burns also mentioned that a similar kiosk set-up will be installed at the Crossroads Arena.

In other CACVB business:

• The idea of a Concert in the Park to be held at the Civil War Interpretive Center this July is still being considered. The event would be held in conjunction with the Mississippi Bicentennial celebration and Burns explained there is grant money available. She said she is looking for Americana-style music for the concert and is gathering information on potential dates and production costs before anything could be submitted for grant money.

• Burns advised the board that the grant was submitted last week to Mississippi Hills for the Augmented Reality project. If awarded, the grant would provide $20,000 for the project to be installed at the Contraband Camp.

• The director provided a Young Strategies research update. She said they have received one hotel survey back and are still waiting on the other three. The research will aid their efforts toward more focused marketing and development.

• Burns advised that Crossroads Regional Park Director Ray Holloway had won the bid for two state baseball tournaments. The tournaments will be held in Corinth in July for the 13 to 14-year-old age group.

• The next board meeting was scheduled for 8 a.m. Wednesday, March 22.
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